01
Google Business Profile
The single biggest lever in local search. Categories, services, photos, Q&A, and a weekly post cadence — tuned to the searches that bring you jobs.
Local SEO for home service contractors
Be the contractor Google shows first.
When a homeowner searches "plumber near me," three businesses get the calls. We build and run your Google presence so one of them is you — not the company down the street.
- Month-to-month
- No setup fees
- The founder on every call
plumber near me
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Your CompanyCall
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Competitor
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Competitor
How Google decidesGoogle ranks local results on three things. Distance is fixed. The other two are where we work every month.
01
Relevance
Does your profile and website clearly match what was searched? Categories, services, and pages for every job you do.
02
Distance
How close you are to the searcher. Nobody can change it — so we make sure you win everywhere you can.
03
Prominence
How trusted you are across the web. Reviews, consistent listings, links, and an active profile.
The problem
Word of mouth built your business. Google decides who gets the next call.
Your best customers still come from referrals. But the homeowner who just moved in, the one with water on the floor at 9 PM, the one comparing three bids — they open Google first.
If your profile is thin, your listings don't match, and your newest review is from last spring, Google sends that call to someone else. Not because they do better work. Because they look more active online.
That's fixable. It's a set of consistent monthly tasks most contractors don't have time for — and it's all we do.
Four levers that move local rankings. All handled for you.
One monthly retainer covers the work. Your job is to answer the phone.
02
Citations & NAP consistency
Your name, address, and phone matched exactly across the directories Google cross-checks. Inconsistency quietly costs rankings; we clean it up and build it out.
03
Reviews & reputation
A simple follow-up system that turns finished jobs into reviews — plus a written response to every review, so Google and homeowners see an active, trusted business.
04
Local pages & content
Service and city pages built for the exact searches your customers run — "water heater replacement Beaverton," not just "plumber" — so your website earns its share of calls.
Plain-English reporting. Rankings, calls, and profile views every month — what moved, why, and what's next.
Meta Ads, when you need calls now. Facebook and Instagram campaigns that fill the calendar while SEO builds.
Our commitments
Proof you can check. Terms you can hold us to.
Anyone can claim great results. We'd rather show you the work, publish the price, and make it easy to walk away if we don't deliver.
Cascade Web Strategies runs this exact playbook on its own Google presence — the same profile work, listings, reviews, and pages we'll build for you. You can look us up and watch it work.
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Month-to-month, always
No contracts, no cancellation fees. We earn the next month every month.
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You own everything
Your profile, your website content, your listings, your reviews. If you leave, it all stays with you.
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Published prices
What you see on this site is what you pay. No setup fees, no surprise line items.
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The founder, directly
Jose does the work and takes your calls. No account managers, no handoffs, no ticket queue.
Exactly what happens after you say yes.
No mystery retainer. Here's the work, in order.
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Week 1
Audit & quick wins
Full technical and local audit. Business Profile categories, services, hours, photos, and description fixed. You get a written audit by Friday.
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Days 8–30
Foundation
Core citations corrected and built. Review follow-up system set up. Keyword and competitor tracking switched on so we have a baseline.
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Days 31–60
Pages & content
Service and city pages built or rewritten for the searches that matter. Weekly profile posts. Every new review answered.
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Days 61–90
Measure & double down
Compare rankings and calls against the baseline. Keep what's working, change what isn't, and set the plan for the next quarter.
Three packages. Published prices. No surprises.
Most agencies make you book a call to find out what it costs. Here it is.
Foundation
Starter
$750/mo
For single-location contractors getting the foundation right.
- Google Business Profile full setup & optimization
- 4 Google Business Profile posts per month
- 10 citation submissions per month
- Rank tracking for 15 keywords
- Review response management
- Monthly plain-English report
Most popular
Growth
$1,200/mo
For established contractors ready to grow call volume every month.
- Everything in Starter
- On-page SEO for service & location pages
- 2 SEO articles per month
- Technical SEO audit & ongoing fixes
- Competitor tracking (top 3)
- Monthly 30-minute strategy call
Market leader
Authority
$2,000/mo
For multi-location operators and contractors in crowded markets.
- Everything in Growth
- 4 SEO articles per month
- Link building campaign
- Local PR outreach
- Weekly rank monitoring & alerts
- Monthly video walkthrough report
Month-to-month. No setup fees. No cancellation penalties. Need something custom? Let's talk.
Who we serve
Built only for the trades.
If homeowners find you — or don't — through Google, local SEO is the lever. We don't take restaurants, e-commerce, or national brands. Just contractors.
Also: general contractors, remodelers, cleaners, pest control, window & door, and other home services.
Where we work
Rooted in Portland–Vancouver.
We know this market — the suburbs, the bridge, the old housing stock. We also work with contractors outside the metro.
Who you'll work with
“I grew up around tradespeople who did excellent work and still waited on the phone to ring. When homeowners stopped asking neighbors and started asking Google, I saw what was missing. That's the whole reason this business exists.”
Jose Guzman — Founder, Cascade Web Strategies
Read the full story
Straight answers
Questions contractors ask us.
Don't see yours? Call (971) 472-5708 — you'll get Jose, not a call center.
How long until I see results?
Google Business Profile improvements go live within days. Ranking movement for competitive local searches typically shows up somewhere in months 2–4, depending on your market, your competitors, and where you're starting from. Local SEO compounds — the work done in month one keeps paying in month twelve.
Do you require a long-term contract?
No. Every package is month-to-month. If you want to stop, let us know before your next billing date and you're done — no penalties, no lock-in clauses, no awkward conversations.
Can you guarantee rankings or a number of leads?
No — and you should be wary of anyone who does. Google controls the rankings. What we guarantee is the work: every deliverable in your package, done on schedule, with an honest report on what moved and what didn't.
You're a new agency. Why should I trust you?
Fair question. You get the founder on every call, every report, and every decision — not a junior account manager. Cascade Web Strategies is also its own first client: we run the exact same playbook on our own Google presence that we run for yours, so you can see the work for yourself. And because it's month-to-month, you never have to take our word for more than a month at a time.
Do I own the work if I leave?
Yes. Your Google Business Profile, your website content, your citations, your reviews — it's all your property, always. We never hold accounts hostage.
Do you only work with Portland-area contractors?
The Portland–Vancouver metro is home base and where we know the market best. Local SEO is done remotely, so we also work with contractors outside the area — the playbook is the same; the competitor research is market-specific.
Free · 15 minutes · No pitch
Find out exactly where you stand on Google.
Book a free 15-minute Google Review. We pull up your Business Profile live, show you what's working and what isn't, and hand you three fixes you can make today — whether or not we ever work together.